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The Name: XO Balm was named after exo, meaning outside of the body as it is suitable for use all over. There is also a nod to XOXO for hugs and kisses, as well as Roman numerals X(10) plus 0 for the 100 uses.

XO Balm does not sacrifice product efficacy for texture, feel or fragrance, and the ingredients are as safe for the environment as they are good for the skin. There are no preservatives or petrochemicals, and the scent is only of the natural beeswax and oils to avoid irritating or stressing the skin. The formula is concentrated active ingredients, no water, and no filler, so a little goes a long way! 



XO Balm is beauty for minimalists; one balm with many uses, made from few ingredients, and creating no waste.


As well as our minimal approach to ingredients in the formulation, XO Balm is minimally packaged, with no second box. XO Balm is a multipurpose balm, allowing you to streamline your product collection. When an XO Balm is purchased, we keep transaction information online to reduce printing. The metal packaging is durable, allowing us to use minimal P&P materials, and is sized to fit through a letter box.


It was important to us that XO Balm had functional, unique & sustainable packaging. The tin is hardwearing, the design minimal and colours unisex. We wanted to create a non-plastic pack that people would want to reuse; reducing landfill waste. Once XO Balm is empty, the container can be used to store small items. It is fantastic for traveling; storing jewelry, hairbands, mints, paper clips, pins, etc.


The shipping boxes we use for XO Balm are environmentally friendly. We use shredded recycled paper to protect the products when posting, and the cardboard boxes have no plastic tape or wrapping, allowing them to be fully recycled. XO Balm contains a wooden scoop which is biodegradable and compostable. Wood, metal and card were chosen over plastic wherever possible for their lower environmental impact.


Each of XO Balm’s four ingredients has fantastic benefits for the skin, hair and nails, but combined together they deliver a unique blend of hydration, protection and nourishment. They meet the simple goal of keeping skin calm, healthy and happy.

Bees at Work


Beeswax acts as a protective and breathable layer; it locks in moisture and protects skin from damaging environmental factors. It has antiviral, anti-inflammatory, and antibacterial properties which are ideal for fighting chapped skin and bacterial infections. Beeswax contains vitamin A which is proven to reduce wrinkles and age spots and support the turnover and reconstruction of skin cells. It is hypoallergenic and acts as a natural water resistant barrier. XO Balm donates to charities helping bee populations live and thrive; promoting ethical manufacturing.


Coconut oil contains fatty acids to prevent moisture loss from the skin and keep it plump. It is a great source of vitamin E which improves elasticity to protect against premature ageing and general wear and tear. Coconut oil is rich in Capric, Caprylic and Lauric acids which are microbial to keep skin healthy and clean. The proteins in coconut oil keep the skin and hair healthy and rejuvenated.

Wooden Spoon
Bottled Olive Oil


Olive oil has an occlusive and emollient effect; preventing moisture loss and drawing in moisture to the skin. It contains Polyphenols and Phytosterols which deliver antioxidant protection and promote the production of collagen. Oleic acid helps to soften the skin, while olive oil’s natural Vitamin A and C protect from free radicals and environmental factors. It is also rich in fat-soluble vitamin E which has a lipophilic nature and can be easily absorbed.


Chia seed oil is the richest source of botanical fatty acids (including Omega 3 and 6) known to man, which are anti-inflammatory and perfect for maintaining healthy skin. The unique antioxidant blend protects from free radicals, while Vitamin B3, Zinc and Phosphorous promote and accelerate cell repair and regeneration. Chia seed oil also contains sulphur and amino acids which keep away irritants and toxins.

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